CEO Message

플랫폼 사업자로서 다양한 업종에 융합 서비스 확대가 목표

동국대 기술지주 자회사인 (주)한국카쉐어링의 대표이사 하호선입니다.

현 추세로 볼 때 인류가 지향하는 첨단 IT 시스템은 스마트폰의 디지털 정보기술 혁명을 통한 편리성과 자동차의 전자통신 제품으로의 진화로, 이 두 기기를 융합시켜 만들어 낸 응용소프트웨어로 이루어진 첨단 서비스가 바로 카쉐어링입니다.

카쉐어링은 친환경사업으로 자동차를 공유하여 이용함으로서 교통정체, 주차난, 환경오염을 획기적으로 줄일 수 있으며 지능화된 IT, 모바일 기술의 접목으로 기업 및 개인의 편리성과 비용을 절감하는 합리적이고 경제적인 서비스로 미래지형적인 사업입니다.

당사가 중점적으로 추진하고 있는 사업은 렌터카 사업자의 매출증대를 위한 카쉐어링 서비스 사업과 기업용 차량의 카쉐어링을 통한 효율적인 차량관리와 비용절감에 핵심역량을 집중하고 있습니다.

끝으로, 항상 기본과 원칙에 충실하며 경쟁력 강화를 위해 각 가치체계(Value Chain)의 효율 극대화와 스피드경영을 통해 창조적인 기업문화를 만들고 카쉐어링과 관련된 최첨단 ICT 융합 기술을 적용하고 발전시켜 가면서 고객의 요구를 중심으로 변화의 속도에 맞춰 융합형 카쉐어링 플랫폼을 업그레이드 시켜 나갈 것입니다.

감사합니다.

(주)한국카쉐어링 대표이사 하호선 드림

Cover story

IT technology and automobile convergence for global eco-friendliness A leader in car-sharing technology in an effort to realize sharing economy

With increasing recognition, many people began to take interest in car sharing. Not too many years ago, an automobile is the concept of ownership, but since people got to know the convenience of a long-term rental car, this market has rapidly increased brining to the fore car sharing which has added IT concept to an auto. The automobile taking up a great portion in men’s life and social activities is now expected to shift its focus to car sharing on the levels of national economy and energy reduction as well as convenience in life. Strikingly, Korea Car Sharing (CEO Ha Ho-seon, www.wesharecar.net) is a venture company that was born and bred as a subsidiary to Dongguk University technical holding company boasting of its far the best standing in technical competitiveness. President Ha Ho-seon’s mindset that car sharing is the answer to national economy and Earth’s environment was enough to convince us that, in the future, car sharing will enjoy a remarkably bigger pie in the market.

Sharing economy that allows breathing for the megacity Truly, there must be few people who don’t need an automobile. Everyone from office worker to housewife can only be easy in moving around and have less waste of time with vehicle in reality. Nonetheless, it is hard to conceive that all these people should purchase their own car for convenience because it would bring on the burden of household spending, environmental pollution and other large or small difficulties. Car sharing appeared as a means to solve such problems. Seoul city is also executing sharing economy with positive sympathy, so what is car sharing? Ha Ho-seon, president of Korea Car Sharing, who emphasizes that car sharing is ‘the gift for mankind,’ said, “If this concept had been introduced earlier, it would have been unnecessary to emphasize low-carbon green growth so laboriously like today.” Problems of air pollution, etc. caused by automobiles have already risen over a serious level expanding to the problem for the whole global village not just for ourselves. “I am just one of those many” doesn’t mean any more so it is time that I should be the first to change. And the first move as the easiest way to practice is with the car. President Ha emphasized, “It is the car sharing that can allow seeking for convenience, preserving environment and helping national economy. It is the new concept of car share system, in which one rents his wanted vehicle close to his location, uses it for time as long as needed and returns to the fixed place. It may sound like the concept of rental car but you can believe that car sharing is a system onestep evolved from rental car. Those members who have had their credit card registered in advance can use a car anytime at low prices through authorization with possible use for a short time by minute-based settlement. Using the car sharing would reduce expenses to a third of the personal upkeep for cars as well as the number of cars drastically in the downtown area to help revitalize the gigantic downtown which looks like a traffic chaos.”

Possessed of 10 patents with the competitiveness of excellent manpower infrastructure Especially, Korea Car Sharing, equipped with its own software platform, has been possessed of a dozen patents obtained from R&D by Prof. Lee Jong-tae, Dongguk Univ. industrial systems engineering, leading the technology of car sharing industry in name and reality. With its own technology, the company has a particular part in its service to customers. Operating 24-hour call center for the user convenience, this unmanned control system can open the car door from the parking lot with a membership card or smart phone, enabling rental operators to run business around the clock by paying low monthly fees without investment in the system. Besides, the costs of using the car sharing software intended to support marketing are currently imposed for a level of seventy thousand won per month, which is going to be lowered more cheaply with an expanded supply of cars. President Ha said, “For our company, the biggest competitiveness is being secured with solid researchers. Improving technology resulting from continued R&D by excellent manpower is adding convenience to car sharing. This is the very driving force that enables us to compete even with large enterprises in cost competitiveness.” “Domestic rental cars in the present condition already cannot keep pace with the market share of the Big Three enterprises. So I am planning to make a breakthrough in small-sized rental car companies with less than 100 cars through the software platform of our company.” declared President Ha indicating that this business should be practically reserved for typical smaller enterprises. Only that would make it possible for the existing small rental car enterprises to expand their business domain into car sharing playing an active role in creating jobs and activating local economy. Predictably, lowering the current standards of fifty cars for rental business license to twenty cars and making it easy for new players to enter this field would increase new companies related to car sharing, which would give impetus to hiring new recruits in vehicle management and call center, etc. Putting the car sharing vehicle at 100,000 cars across the country, it would generate five thousand enterprises with the effect of creating new employment for at least 15,000 persons. At the present when sharing economy and car sharing from the new-concept transportation are appearing as a future-oriented business, this will provide rental car operators with a turning point to come back, so Korea Car Sharing is managing the business cheaply equipped with its own software platform so that they may operate rental car business efficiently. This is the strategic business model aimed toward by President Ha Ho-seon and his idea of enabling medium and small-sized rental car companies to build up with competitiveness.

Active supply of electric cars and car sharing would build up in proportion. President Ha said, “Electric cars are already the general trend and it is irreversible. We are also in the service of electric and ordinary cars through our partners of Han Car and Save Car but with a plan to increase the emphasis of electric cars gradually. Though currently, electric cars are not capable of mass production with technical limitations in batteries and related electric fi eld system in terms of technology and the amount of money, it will be commercialized by step-by-step development after all. I am encouraged by the government’s positive plan to secure around a hundred electric cars additionally for the latter half of this year with a view to realizing sharing economy by supplying electric cars and expanding ordinary cars.” Though being a global trend, car sharing is still in want of awareness in our country. This is largely because of the institutional environment. For one, to put the car sharing system in place as a new transportation means, the government should prepare legal basis and provide the infrastructure for convenient use by local residents, especially low-income classes, parting with public parking places or many spaces for free. Only by such support measures could operators engage in positive activity leading to a fi rm alternative to eco-friendly transportation means. President Ha emphasized, “Car sharing is the product of creative economy that has created a new means of transportation by convergence between digital information technology and automobiles. That is the integration between a smart phone and an automobile. Especially, our country possessed of the top IT technology and automotive technology standing in the world’s Big Five has an environment just easy for car sharing. Based on such infrastructure, we will be the leader in car sharing on the evolution by showing the top sharing-basis technology.” Korea Car Sharing will contribute to our country’s software industry, which has had dwindled so far, and build up as a role model in low-growth and eco-friendly age that converges a smart phone and an automobile. Development of such an enterprise is expected to exert a positive momentum in improving national economy and Earth’s environment.